Thursday, October 30, 2014

Image is Everything Episode 6 - Guest Model/Muse Cissy Ly

In this episode 6 of, "Image is Everything" we were lucky enough to have the beautiful Ms Cissy Ly in studio. Cissy, and I have known each other a few years, now, and I had her stand in for a Commercial shoot I did a couple years ago, when we were actually seeing each other on a personal level.

I really encouraged her then to see where she could go with the modeling gig, and it's really awesome to see how far she has come in such a short time. She has signed with an Agency, and is well on her way to booking some high end commercial print gigs. In this episode I also let Cissy ask me a question which sets me off on a long winded answer on how, and when I actually started in this crazy field we love, and cherish called, Photography.

                            Below is one of the photos, we shot over two years ago.

And here are a couple shots from our latest shoot. 
This shot is for her new book. 
                   This shot was for my black and white fine art collection - The Nu Collection.

Tuesday, October 28, 2014

Image is Everything Episode 5 - Guest Ms AlliCat Arkfeld

As the old adage goes, "better late, than never".

Last Thursday's podcast is just now being loaded on Tuesday morning the 28th of Oct, for reasons that I have had company in the studio going on two straight weeks.

First I had Ms Nai Qazi, and ElleAX come out, and visit for a weekend, and do the show, than the very next weekend, I had my girl, Ms AlliCat Arkfeld come out for the weekend, and we did some Photo hiking in the Joshua Tree National Park, and she did the Podcast as well the two Sundays ago before leaving back to LA, unfortunately I only had her for a half an hour, which meant there was still an half hour of show to produce, and as soon as she left Sunday I had to leave for LA, and pick up my next Podcast victim Ms Cissy Ly, who ended up doing two days of shooting, and the Podcast as well, but with her being with a new agency we literally had to drive to LA, and back a couple times, so within one week, of her being here. I drove just over a thousand miles, and with doing her shoot, and all of her edits for her book. I've gotten way behind. Clients, and shooting will always come first for me.....

Anyway, without further ado, here is the podcast with my interview with, Ms AlliCat Arkfeld, and I also touch base on the popularity of Facebook Groups, and the potential positive, and negative effects of CCing your photos, and art.

Hope you enjoy the show.....I am actively looking for sponsors, so, if you want to get a spot on the show please contact me, and let me know.

UPDATE: Thursday, October, 30, 2014. If you listen to the show with MS AlliCat Arkfeld, there has been a write up in the Long Beach Press Telegram for the event she was promoting, and talking about. Follow the link for the story. Dramatic Results wins two million grant for arts


Thursday, October 16, 2014

Image is Everything - Episode 4 - Manual mode, or Auto for Beginners

In this Episode of, "Image is Everything" I will try to answer the question of should you as a beginning Photographer shooting your first requested photoshoot, even though for free, should you start off in manual, or auto-mode. I'll give you my insight, and opinion on the topic.

In Photography News: Addressing, and talking about the four UCSB Researchers, and Photographers who one was killed on the railroad trestle close to Santa Barbara, CA this past weekend.

Last, but not least I will give you my initial thoughts on the newly released Nikon D750, which is all the buzz all over the Internet these days. Being a Nikon D700 owner, I will give you my initial thoughts on this camera.

If you would like to listen to the show, on your mobile device, or tablet, you can download the Podcast App, Stitcher Radio App, or listen directly on iTunes for free.

I just want to THANK YOU all so much for listening, and all the support for this new show...... means the world to me, and I can thank you enough. ~RAV


Thursday, October 9, 2014

Image is Everything - Episode 3 - Guest Singer, Songwriter, Ms ElleAX


Pixel Peeps, first things first, I want to apologize for no episode last week. I've been marred with technical problems with my iMac. My iMac is a couple years old, and has a one terabyte hardrive, that is completely full. 

So, I have been having major problems just getting a podcast recorded, and rendering the file. I also have a external one terabyte, that only has about 50gigs of space left, so, I literally have been having to find items to delete, and do a MacSweeper to free up enough space to get an episode recorded, and rendered. After spending a week, cleaning, and reconfiguring things on my computer, I thought I had it all figured out, only to run into the exact same problems plaguing me again this week.

I've invested in all the podcast equipment to produce, record, and provide a show, so I am not about to give up. I just need to really figure out my hard drive, and maybe start deleting some very expensive software that I never really use, like ProTools etc, or invest in a computer dedicated solely to the podcast. 

This is also why the show is delayed as of today, but it's finally up, after spending all day trying to get it done. I did miss my 3pm deadline, and wasn't able to clean up the audio as much as I had wanted, but I think it's still clear enough to listen to. I actually had loaded the show, and because I was running so far behind I actually didn't listen to the entire episode, but after loading, and getting ready to send to iTunes, and Stitcher Radio, I started listening only to find the recording had been corrupted in rendering, so, I had to just go back to square one, and do it all over. Finally, got the finished recording, and spent an hour, and listened to the entire one hour show, just to make sure there wasn't anymore glitches.

I just wanted to apologize to anyone who may have been waiting all day on the show, I was working diligently to make it happen.


It was a real special treat to have the multitalented, Ms ElleAX, and her good friend the very elusive Ms Nai Qazi travel out to the Desert Compound, to do the show. I was honored, and blessed, to have them travel out.  I had originally planned to have Nai, on the show, but she has this thing about no media, and staying completely out of the media spotlight, but really her, and I stayed up all night shooting photos of the Blood Moon, and she was in no condition to interview, so, since ElleAX was well rested, she, filled in.

Keep in mind though, that in this day, and time, Ms Nai Qazi (right in the photo) who is embedded in creativeness in music, video production, and a long list of other things has absolutely no Social Media presence, she has no twitter, no facebook, or personal instagram. I really don't know how she does it, and with that being said, she is a girl who knows everyone. I had really planned on asking her, and getting to the bottom of her being so, elusive, and how she lives everyday in a world, that is consumed with social media on all levels, and she doesn't even have a Facebook page. Very intriguing to me, to say the least. Hopefully, I'll be lucky enough to get her on the show someday, and find out the key reasons, she stays completely off social media bandwagon.

Anyway, without further ado, here, is Episode 3 with singer, songwriter, future published book author, Ms ElleAx. I actually met ElleAx through Ms Nai, and we have all become very good friends, from attending social events in Hollywood, working on co-producing some great photoshoots, video's among other things. 

Be sure to check out Ms ElleAx

Wednesday, October 1, 2014

Juicing made Easy

Hi Everyone,

So, after posting this photo...
on my social media one night after making my nightly juice, I got some feedback, and questions on exactly what I do, and what ingredients I use in my juice.

So, I decided it was a good topic for a video, and decided to do a little video to show anyone interested exactly what I do to make my juice. Hope you enjoy it, and hopefully, this gives you all information you need to start making your own juice.

Happy Juicing!

Friday, September 26, 2014

Image is Everything- Episode 2 - Social Media

In this 2nd Episode of, " Image us Everything" I talk, and answer some direct questions I get on how to work, and develop your social media platform. I give direct answers to how I've devolved my twitter, and Instagram into the following I have today with over 40,000 Twitter followers, and over 10,000 on Instagram? Is social media all it's cracked up to be for marketing your business, or work?

Saturday, September 20, 2014

Where in the world is Rav Holly?


Pixel Peeps, this is a little video I produced, the last video I did in my studio back on August 31st before closing, and moving out of my studio permanently.

I was MIA the month of August, and needless to say my phone, and email was blowing up with calls, and text messages from concerned friends, and family wondering where I had went, and what I was up too. If I was OK, or even still alive.

I actually produced this video to answer those questions, but it's a little rough around the edges, so, I wasn't completely confident in putting it up in my social media circles. I'm still not completely comfortable in front of the camera. I kinda laid low, because I was struggling to figure out exactly what I wanted to do, after finding out a very lucrative ad campaign that I had been campaigning for, for the last three years for an amazing company based in Paris had decided to go with another Photographer for their new ad campaigns, which would have been my saving grace, and would have afforded me to stay in Long Beach, and keep my studio open. Once I learned they would only use me for one Photoshoot, and only as a lighting consultant, and assistant, my boat was sunk.

Pretty much since 2012, after one stroke of bad luck after another I had lost one commercial client after another. 2012 was a banner year for me, and I just couldn't see anything going south. I was traveling the world for a month with A list celebrities in private planes ordering room service in 5 star hotels from Paris, to Rome. It's only suppose to go up from here, I thought. Well, unfortunately I was completely wrong.  

After expanding my studio, and taking on the additional cost of an office, and gallery, the phone from my existing bread, and butter clients just stopped ringing. So, after much debate, and making very little money at all for a three month stretch here in 2014, the added expense of traveling to Texas, twice, once in February when my Mother passed away, and just a few months later when my youngest son was shot. I just decided it was time to try something else. For years now I have been wanting to concentrate on my YouTube channel, and I have been seriously wanting to do a PodCast for the last five years, or so, but with the amount of stress I was under because of all the overhead I had accumulated, I just never seemed to be able to find the time to make any real attempt, at making either of those a reality, and when things were good, I was running around Hollywood, and LA spending money faster than I was making it.

So, I decided to close my Photography studio, and move to the desert, and Joshua Tree, CA. Take a break from the madness of what is LA, which can eat you alive if you're not careful. So, here I am writing this blog, and enjoying a much more peaceful existence. The ironic thing is the work is just rolling in now. I went three months with absolutely nothing, and now I am booked up until the end of the year with some very lucrative projects. The funny thing is I am completely financially stable once again after downsizing, and moving, and have no worry, or stress about work, or money, and now it just seems to be pouring in like a water faucet left on. For that I am forever grateful, it's just funny to me, to look back just a couple months ago at how desperate I had felt at the time, and just saw everything crumbling around me I had worked so hard for since moving to California, but once I just let it go, and found peace within myself, and coming to the realization that things could be so much worse, and it would all work itself out, it really seems to have done just that.

I am getting back to my love for Photography, not the money of Photography. I plan on hiking, camping out overnight, and roaming the High Desert in search of beautiful landscapes to photograph. That is about the last plateau, the last thing as far as Photography I have never done. I've never really been very good, at capturing the landscape around me, but, I think setting my mind to it I can change that, and if not, I will have fun trying.

So, out here in the desert I am gonna concentrate on producing decent videos for my YouTube channel, producing my weekly podcast show, *Image is Everything* I have my podcast studio 80% complete, and just waiting on a few missing pieces of equipment to complete it. I can already record, and have enough equipment, and have done, and published my first podcast, so that goal is been met, and I will be editing clients Photos, and traveling to LA, once, or twice a month to work as it's booked. Life really couldn't be any better right now, which is a little worrisome. I'm always worried the bottoms gonna fall out when things are so good, what could go wrong now to ruin my zen?

Anyway, I let some of my closest family, and friends see this video when I very first published it to get some feedback, and critique, and my sister had the best advice, she told me not to move my hands around so much because I reminded her of a car salesmen, so, next video I promise not to move my hands around so much.

I hope you enjoy the video, and please be sure to subscribe to my YouTube channel. It's pushing 100 subscribers, and 90,000 video views. So, help me out!!